Southwest Airlines just announced they renewed their sponsorship of the Boston Celtics for the 2009-2010 season. The deal will include signs in the Boston area as well as within the TD Garden. But more importantly and interesting is the part that Celtics player Brian Scalabrine will play.
Already a weekly participant on the Boston Sports Hub 98.5, Scalabrine will now also keep a journal of his team travels on the airlines' website. Very cool! I wonder if they'll also tweet that or put it on Facebook to make sure it gets picked up. I'm sure they will.
Are you a Boston Celtics fan? Will you be reading Scalabrine's posts?