I've been saying this for awhile. There's only one thing network executives and programmers listen to. Ratings. Ratings bring them advertisers, and advertisers bring them money. They don't care about anything else, how appropriate a show is, or in this case who it degrades. If it makes money, it's a keeper.
MTV is confirming that Jersey Shore will be back for season 2. So if you thought you were done with Snooki, Pauly D, Mike, Jenni, Sammi, Ronnie, and Vinnie, think again. No one gave the show much thought or credence before it aired. It was just going to be a show about young people from the shores of New Jersey. Yet once it aired, people found it ridiculously stereotypical of people in New Jersey and "Guidos."
Yet, all of that ridiculousness led to hype. The more people that found Jersey Shore ridiculous, the more others turned it on to see what all the hype was about. And once that started happenng, people were making fun of the show all over, on all the late night talk shows (it probably received just as much air as NBC late-night mess!), as well as every radio show you could find. It became popular for having ridiculous personalities, not for being a good show.
Then the New Jersey Italian American Legislative Caucus was demanding MTV put an immediate halt to the show based on it promoting derogatory ethnic stereotypes and being "wildly offensive." All they did, though, was stir up even more hype. Even people that would never watch a reality show were tuning in to Jersey Shore to check it out, and those that didn't at least knew about it.
Because of that, not only did the group fail in getting the show pulled from the MTV airwaves, it ended up getting renewed for another season. Had the New Jersey Italian American Legislative Caucus never spoke up, the show wouldn't have gotten as popular as it did. It kind of had a reverse effect. They wanted to stop it, and they made it popular enough to get a second season.
And now that the personalities on Jersey Shore have become popular, they don't even have to be in New Jersey where the stereotype is more recognized. For the next season, MTV is promising that Snooki and the others will leave the cold northeast go to a new destination. However, it will air this summer when it's no longer cold in New Jersey.
The question that remains, though, is if Jersey Shore will remain just as hyped to bring in the viewers this summer.