British journalist Emma Barnett tweeted a photo of the label on Monday after she picked up the pair of pants while cleaning the house. The washing instructions read normally at first: "100% Cotton, machine wash warm," etc. And then, there is a pointed "Or," separating the two sets of instructions with a line, and "Give it to your woman...it's her job."
Is this sexist, or just funny? Well, it's a little of both--but the clothing company is not laughing, as they are now fighting allegations of sexism, and having to deny that they believe laundry is only a woman's job. The company in question is called Madhouse, a U.K.-based, self-entitled "Designer fashion sports" store for both men and women (whose website is presently 'closed for maintenance work.' Hmmm...).
Barnett said: "Normally I am the type of person who can stomach, and often smile along, with a touch of what has just become known as casual sexist 'banter. [But] there's more often than not a slight hint of tongue-in-cheek that allows most women to just pass off the remark or slogan...even if they are seething inside." In this case, she pointed out that there was no attempt at wit, especially because this was a somewhat "hidden" message, rather than something written on a t-shirt that's meant to be funny.
Madhouse hasn't issued an official statement in response to the outcry, but they have been saying some really stupid things on Twitter, basically throwing their hands up and saying they didn't know about it. They said they did not proof the care instructions and if they had "noticed the label the items never would have been put in the stores." Oh, please. They look worse by denying responsibility. Sexist or not, they should at least own up to it. What do you think of the laundry label?
Photo courtesy of DailyMail via Twitter.