NBC reporter Lilia Luciano is now the third news staffer fired for her role in misleading the public about George Zimmerman's 911 call to the police the night he killed Trayvon Martin.
Perhaps all these people made simple mistakes by airing a poorly edited version of the 911 call, but it's not likely.
These are people who are experts in audio production, and they were quite aware of what they were doing. They sewed two separate pieces of audio together to create the impression Zimmerman is a racist redneck.
The gorgeous Miami-based reporter has appeared on the Today show and the Nightly News, and is now the highest level staffer to be linked to the Zimmerman 911 scandal. How much further up the ladder will this scandal reach?
Luciano and the other two NBC employees wanted to paint Zimmerman as a bigot who was stalking Martin simply because of the 17-year-old high school student's color. There's no chance this was all the result of human error.
In the doctored NBC version of the emergency call, Zimmerman said Martin "looks black," without failing to mention he was answering the dispatcher's question.
If NBC hadn't been caught red-handed, Luciano and the others would still be in their jobs. The media have sought to portray the Martin tragedy as a case of white-on-black crime, while the timeline of events that night is much more complex.
If there is so much incompetence in the NBC newsroom, viewers can't believe anything reported on the network.