Kim Kardashian recently tweeted of the tragic Aurora, Colorado shooting that left 12 people dead during a screening of The Dark Knight Rises, "Nothing is worth causing so much pain to so many people."
In her tweet the reality show star didn't respond to a tweet that referenced her name and the Colorado town where the shooting took place, so she might not be aware of how the website Celeb Boutique used her name in a very insensitive way.
When "Aurora" started trending on Twitter, someone working at Celeb Boutique saw it as the perfect way to try to sell a certain dress featured on their website. They tweeted, "#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)."
The little winky face makes it so much worse.
Kim Kardashian might not appreciate the website using her name to sell dresses once she hears about the tweet, and other Twitter users were quick to point out how awful and insensitive the tweet was. Celeb Boutique has now profusely apologized for the tweet, writing that they didn't check to see what the Aurora trend was about before referencing it. The tweet has also been removed.
This should serve as a warning to others using tweets to promote something - always check to see what the story behind a trending topic is before using it. One simple click would have revealed that "Aurora" was trending because shooter James Holmes took the lives of a dozen innocent fans excited to see The Dark Knight Rises.
Too often tragedies do get used for profit - there are people out there who are devious enough to set up fraudulent charities to benefit from disasters, so it's not surprising that many Twitter users immediately thought that Celeb Boutique intentionally referenced the tragedy.
Perhaps now the online clothing store should try to do something charitable for the families affected by James Holmes' horrific shooting rampage.
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