Coke aspartame defense will come in a new advertisement. This is a plan by Coke to defend its artificial sweeteners, possibly part of a larger-scale effort to help sales of its diet products.
It has been reported that the ad will appear on USA Today in the Atlanta area on Wednesday (August 14), followed by the Atlanta Journal Constitution on Thursday (August 15) and the Chicago Tribune at some point next week. The buzz about the advertisement will likely cause it to show up in other markets as well.
The Food and Drug Administration says that the sweetener may be safely used in foods as a sweetener, but that hasn't stopped some consumers from worrying about these ingredients being included in drinks and other foods. Even the American Cancer Society has noted that including aspartame in products has not led to an increase in the risk of having cancer.
If the Coca-Cola Company could find ways to sell its product without these artificial sweeteners, it might go over better with the public. As they are going to continue doing so, the next step for the company is to make sure that the public feels as safe as possible when consuming them.
Do you avoid products like Diet Coke or Diet Pepsi due to the artificial sweeteners showing up on the ingredients list? Would you be more likely to drink them if they were using real sugar instead of a substitute?